POSSIBILITIES OF INCREASING THE EFFICIENCY OF MODERN ADVERTISING MEANS IN ELECTRONIC TRADE

The article discusses the possibilities of increasing effectiveness advertising means in modern electronic trade. demand for has increased Georgia, and increase their use will help development commerce Georgia. purpose study is to determine prospects e-commerce Georgia post-covid period, this field, ways implementation. Methods collecting, grouping, analyzing materials about were used paper. method data collection mainly trade system on basis which using field identified recommendations implementation developed. In order competitiveness food nutrition products produced it necessary improve connections between separate links production, synchronize production processes. level self-sufficiency protect import-substituting, domestic, agrarian with non-tariff barriers, properly manage logistics. Significant rapid changes global supply chain provoked by Covid-19 pandemic have become an opportunity needs be used.